US supermarket group Weis Markets has launched a price promotion that will cut and freeze the price of various food items.
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Weis Markets lowered the price of “thousands” of staple items on Friday (2 January), the company announced, when the US retailer also implemented a 90-day price freeze. Items included in the promotion will remain at their current prices until the beginning of April.
“With consumer confidence at an all-time low and the poor economy, we know that our customers are looking for long-term ways to save money,” said Weis Markets president David Hepfinger.
“While our weekly promotions offer our customers an excellent way to save money and reduce their costs, we wanted to go the extra mile by freezing and lowering the prices on thousands of our staple items, both brand name and store brand, over the long-term for 90 days.”
The price freeze promotion includes own-label and branded frozen, dairy, produce, fresh meat, deli and bakery items.
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By GlobalDataPrint, television and radio advertising as well as in-store “price freeze” shelf tags will support the promotion.
