US retailer Winn-Dixie Stores has appointed four executives to run initiatives on pricing, private label, buying and benefits.

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Chris Vukich has joined Winn-Dixie as vice president of pricing and will be responsible for developing and managing pricing strategies for the company.


Prior to joining, Vukich held positions at Dell and Wal-Mart International.


Joe McKie, Winn-Dixie’s vice president of corporate brands, is responsible for overseeing all aspects of the company’s corporate brands initiatives, including the redesign and relaunch of Winn-Dixie’s private-label products.


McKie previous held positions at companies including Federated Group and Daymon Worldwide, and most recently was president and CEO of Kreative Brand Solutions.

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Matt Gutermuth, previously of Safeway, now serves as Winn-Dixie’s vice president of Center Store, and is responsible for overseeing all aspects of the grocer’s buying and merchandising departments.


Meanwhile, Mark Tanis, previously of Watson Wyatt Worldwide, is Winn-Dixie’s vice president of compensation and benefits, and is responsible for the planning and implementation of the company’s compensation and benefits programmes.