Global neighbourhood store operator 7-Eleven has added sushi to the menu in its stores in southern California.
In an attempt to tap the potential of California’s alleged appetite for healthy treats and exotic flavours, 7-Eleven is offering sushi roll samplers alongside Mexican enchiladas, Szechuan beef bowls and pasta snacks. The snacks are all freshly made and delivered to the stores.
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“We’re introducing sushi in southern California because it is a regional favourite. Southern Californians love sushi,” Chuck Kronyak, 7-Eleven’s regional fresh food merchandiser, is quoted in the Calgary Herald.