The 7-Eleven convenience chain is set to launch a line of own-brand protein enriched chocolate bars in the US.

Company Profile:

7-Eleven Inc

The new products have been developed by the chain in partnership with Biochem (R) Sports and Fitness Systems, in a bid to cater for the burgeoning market in functional foods.

“This is a stepping stone to partner with nutritional companies and create more functional foods that meet our customers’ needs,” revealed Jeff Hamill, vice president of non-foods at 7-Eleven.

The bars, which contain an extra 5-10g of protein and a calorie count between 150-260, are available in three varieties: chocolate pieces, peanut butter cups and chocolate chews.

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