Dallas, Texas-based convenience store behemoth 7-Eleven has unveiled a new advertising campaign, created by GSD&M of Austin.
Go deeper with GlobalData
Beginning this month, 15- and 30-second television spots and 30- and 60-second radio ads will air on national networks, promoting signature 7-Eleven products, as well as introducing new proprietary fresh food items.
“7-Eleven has products that customers crave at different times of the day,” explained 7-Eleven marketing VP Bob Merz: “We’re emphasising the ‘crave’ factor in these new spots.”
According to a company statement, the campaign, the most extensive in 7-Elevens’ history, was designed to be series of “humorous character-driven vignettes with a 7-Eleven customer as the hero”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
