ACNielsen U.S., an operating unit of ACNielsen Corporation, announced today an expanded agreement with HomeGrocer that makes ACNielsen the primary syndicated information supplier to the largest online grocer in the United States. Under the agreement, HomeGrocer is using the ACNielsen Retail Warehouse Solution (RWS 3.0), a tool that integrates its sales information with syndicated market data.
Dan Murphy, HomeGrocer vice president of merchandising, said ACNielsen was selected for its information management and analysis expertise. “Information drives our business and we found that ACNielsen offered the best solution for understanding our sales data within the context of brick-and-mortar grocery sales in our markets. RWS 3.0 is saving us a tremendous amount of time, quickly giving us the information and analytic insights we need to better serve our customers.”
RWS 3.0 gives HomeGrocer easy access to UPC-level sales information about consumer packaged goods sold through grocery, drug and mass merchandise stores. Integrated with HomeGrocer’s own sales information, the data in RWS allows for quick, detailed analysis of sales trends and opportunities.
Dan Sacco, ACNielsen U.S. vice president of retail services, welcomed the news of an expanded partnership with HomeGrocer. “HomeGrocer is one of the real innovators in the online grocery business. We look forward to partnering with them as they expand to serve additional markets.”
Last year HomeGrocer began using three other ACNielsen tools: the SPACEMAN® suite of space management solutions which is now helping HomeGrocer manage shelf space in its customer fulfillment centers, Priceman(TM), a tool that helps determine optimal product pricing strategies, and the ACNielsen Homescan® consumer panel for consumer insights. The three-year RWS 3.0 agreement took effect May 1, 2000.
ACNielsen, with 1999 revenue of $1.5 billion, is the world’s leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community.