Allrecipes.com(TM), the leading, community-based recipe and meal preparation web site, today announced that it has added two key executives to its management team.
Marketing veteran Kim Wesselman joins as the vice president of marketing; Kelly Price, formerly CFO of Emeritus Corporation, joins as the CFO. The new additions represent key acquisitions for the company as it grows to become the premier online destination in the $430 billion food marketplace.
Allrecipes.com is the fastest growing, community based recipe web site on the Internet. The services offered by Allrecipes.com make meal planning faster, easier and more rewarding for all cooks. Allrecipes.com is among the top 10 food related web sites(A) with 763,000(B) unique worldwide visitors attracted to the site. The site’s popularity is driven by the thousands of users who submit recipes for posting on the site.
“This is a very exciting period for Allrecipes.com. Our site is expanding at an unprecedented rate and the potential for growth is phenomenal,” said Bill Moore, CEO of Allrecipes.com. “With the expertise that Kim and Kelly bring to the company, we’ll be able to extend our proven viral marketing efforts into every aspect of our customer acquisition and retention programs, as well as forge new business alliances, and generate new revenues to expand the services, content and promotions available to our loyal community.”
Kim Wesselman brings more than 16 years of high tech experience to Allrecipes.com, with an emphasis on strategy, branding, positioning, marketing communications and sales/channel support. For the past five years, Wesselman has concentrated on the creation, branding and marketing of Internet services and products. Her most recent role was as vice president of marketing with On The Go Software, a spinoff from Intuit, Inc., where she launched ExpensAble.com as the first outsourced Internet service for travel and entertainment expense management. She also served in marketing management roles with technology companies ConsenSys Software Corp., Informix Software, Inc. and Interleaf, Inc.
Kelly Price brings nearly 10 years of finance, investment and management experience to Allrecipes.com. While at Emeritus, he helped generate more than $225 million in direct investments in the company, including a $98 million initial public offering. Prior to Emeritus, Price served as a senior consultant Deloitte & Touche.
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Allrecipes.com is the leading community-based web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation, tips, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers more than 20,000 user-submitted recipes; a free biweekly email newsletter, RecipeNotes, with more than 160,000 subscribers; and an e-commerce store, Culinarystore.com, which features kitchenware hand-selected with the recipes in mind. Based in Seattle, Wash., Allrecipes.com has been featured in or on CNN Headline News, People Magazine, USA Today, Wall Street Journal and The New York Times, and has won numerous awards, including Yahoo! Pick of the Year.
Allrecipes.com, Culinarystore.com, Cookierecipe.com and RecipeNotes are trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.
Note A: According to PC Data at the end of February 2000
Note B: According to DoubleClick at the end of February 2000