Allrecipes.com®, the leading meal planning resource on the Web, today announced that it has reached an agreement with AT&T Wireless Services (NYSE:AWE) to become the recipe and meal planning resource on AT&T’s Digital PocketNet(sm) service.
This agreement is the first of several steps planned by Allrecipes.com to bring their convenient recipe tools and future shopping services to everyday cooks through wireless and personal electronics devices.
Allrecipes.com is one of more than 40 e-commerce, entertainment and information services, including Yahoo!, E*Trade, Barnes & Noble and the Weather Channel, to be featured on AT&T Digital PocketNet(sm) service. Using their Internet-ready phones, AT&T customers now have free and convenient access to Allrecipes.com’s complete meal planning services, including tens of thousands family-favorite recipes, online recipe boxes and automated grocery shopping lists.
“We are delighted to be part of this elite group of content providers who realize the future of meal planning lies directly with the Internet and the ability to access personalized data,” said Bill Moore, president and CEO of Allrecipes.com. “Our customers view Allrecipes.com as a trusted meal planning resource and place high value on being able to access our meal planning tools anytime, anywhere. Having these resources available on AT&T Digital PocketNet (sm) service is a powerful step toward making this future a reality, especially for the growing population of people-on-the-go.”
“By offering our customers Internet-ready mobile phones with rich Internet content, AT&T Digital PocketNet(sm) customers will have instant, mobile access to valuable recipe and shopping information,” said Kendra VanderMeulen, senior vice president of product development and Internet strategy, AT&T Wireless Services. “With Allrecipes.com on the team, our wireless customers are now able to utilize the Internet’s leading meal planning resource.”
Allrecipes.com’s service provides PocketNet users the ability to search for recipes by category, bookmark favorite recipes, share recipes with a friend and automatically generate shopping lists. In addition, Allrecipes.com offers unique food and menu ideas and cooking tools such as conversion tables. AT&T Digital PocketNet(sm) users will soon be able to access electronic coupons as well as maintain an online recipe box that offers easy access to personal favorites and customized notes, such as ingredient substitutions or enhancements. Allrecipes.com can be found under the Entertainment category on the AT&T Digital PocketNet(sm) service.
About AT&T Wireless Group
The AT&T Wireless Group (NYSE:AWE) is among the world’s premier wireless voice, data and fixed wireless communications companies, serving more than 12.5 million customers, including consumers, businesses, and government. With annual revenues of more than $7 billion and 18,000 employees, AT&T Wireless Group provides services to customers across the globe.
Backed by the research and development capabilities of AT&T Labs, the company has one of the largest digital wireless networks in North America. The company’s AT&T Digital One Rate(sm) offer revolutionized the industry by introducing a national wireless plan with no roaming or long distance charges across the US. AT&T Wireless Group was also the first company to provide wireless access to the Internet with AT&T PocketNet® Service and the first company to commercially offer fixed wireless service to residences through its AT&T Digital Broadband Service.
Allrecipes.com (www.allrecipes.com) is the leading community-based web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation, tips, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers tens of thousands of user-submitted and third-party recipes; a free, bi-weekly email newsletter, RecipeNotes, with almost 200,000 subscribers; and an e-commerce store, Culinarystore.com, which features kitchenware hand-selected with the recipes in mind. Based in Seattle, Wash., Allrecipes.com has been featured in or on CNN Headline News, People Magazine, USA Today, Wall Street Journal and The New York Times, and has won numerous awards, including Yahoo! Pick of the Year.
Allrecipes.com, Culinarystore.com, Cookierecipe.com and RecipeNotes are trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.