Atkins Nutritionals has announced it is to introduce a new line of controlled-carbohydrate frozen pizzas, which will be distributed nationwide by Sara Lee Foods.
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Matt Wiant, senior vice president and chief marketing officer at Atkins Nutritionals, said the company’s food scientist had worked with a team at Sara Lee Foods for months to ensure that the new pizza line was absolutely compatible with the Atkins low-carbohydrate diet plan.
“Since pizza is such a popular part of the traditional American diet, we were excited about producing a low-carb alternative,” Wiant said.
Atkins Quick Quisine Pizza, which contains 70 to 80% fewer digestible grams of carbohydrates than traditional pizza, will be available in three flavours – Supreme, Smokehouse and Pepperoni.
Each of the single-serving pizzas in the Atkins Quick Quisine Pizza line has only 11g net carbs, contains more fibre and protein than traditional counterparts, and has no hydrogenated oil, the company said.
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By GlobalDataThe pizza will be available on supermarket shelves and also, via Sara Lee’s foodservice division, in some foodservice outlets.
