Atkins Nutritionals has announced it is to introduce a new line of controlled-carbohydrate frozen pizzas, which will be distributed nationwide by Sara Lee Foods.
Matt Wiant, senior vice president and chief marketing officer at Atkins Nutritionals, said the company’s food scientist had worked with a team at Sara Lee Foods for months to ensure that the new pizza line was absolutely compatible with the Atkins low-carbohydrate diet plan.
“Since pizza is such a popular part of the traditional American diet, we were excited about producing a low-carb alternative,” Wiant said.
Atkins Quick Quisine Pizza, which contains 70 to 80% fewer digestible grams of carbohydrates than traditional pizza, will be available in three flavours – Supreme, Smokehouse and Pepperoni.
Each of the single-serving pizzas in the Atkins Quick Quisine Pizza line has only 11g net carbs, contains more fibre and protein than traditional counterparts, and has no hydrogenated oil, the company said.
The pizza will be available on supermarket shelves and also, via Sara Lee’s foodservice division, in some foodservice outlets.