Aurora Foods, Inc. (NYSE: AOR) today announced that it has created the new position of Senior Vice President, Productivity and Efficiency. Joining Aurora in this position is James A. Sieple, a food industry veteran with almost 30 years of experience across a number of areas, including manufacturing, quality, marketing services, and product development. Mr. Sieple’s last 17 years were spent at ConAgra Foods in Omaha, Nebraska, most recently as Senior Vice President, Product Development Frozen Prepared Foods.

“This is another significant upgrade in our management team at Aurora Foods,” said James T. Smith, Chairman and Chief Executive Officer of Aurora Foods. “Having Jim Sieple head up our drive to accelerate our Cost Effectiveness Program will ensure we can better leverage the opportunities our brands have for continued growth.”

About Aurora Foods Inc.

Aurora Foods Inc., which is based in St. Louis, is a leading producer and marketer of premium branded food products including Duncan Hines(R) baking mixes, Log Cabin(R) and Mrs. Butterworth’s(R) syrups, Lender’s(R) bagels, Van de Kamp’s(R) and Mrs. Paul’s(R) frozen seafood, Aunt Jemima(R) frozen breakfast products, Celeste(R) frozen pizza and Chef’s Choice(R) skillet meals. Aurora’s products can be found in all Retail classes of trade, and Foodservice, and command strong positions in their respective categories and/or markets.