Aurora Foods Inc. (NYSE: AOR), a leading producer and marketer of premium branded foods, today announced it has selected Marketing Specialists Corporation as its national sales and marketing agent for the retail market.

Marketing Specialists is one of the largest food brokerages in the United States and is nationally recognized for its sales, marketing and merchandising expertise. The agreement will provide Aurora with full national representation for all its premium brands, which include Duncan Hines® baking mixes, Mrs. Butterworth’s® and Log Cabin® syrup, Aunt Jemima® frozen breakfast products, Lender’s® bagels, Mrs. Paul’s® and Van de Kamp’s® frozen seafood and Celeste® pizza.

“By teaming up with Marketing Specialists, Aurora will further enhance and grow its portfolio of well recognized brands across the country,” said James T. Smith, the newly appointed President and Chief Executive Officer of Aurora Foods. “This partnership will make Aurora a more fully integrated and efficient business and allow the Company to increase its focus on its customers. In addition, by working with a dedicated broker team, Aurora will be able to reduce its costs of sales going forward.”

Added Gerald Leonard, President and CEO of Marketing Specialists, “We have worked with Aurora over the last several years and delivered strong results in several of their key retailing accounts. We now look forward to expanding this relationship to deliver greater value to Aurora and its customers.”

About Marketing Specialists Corporation

Marketing Specialists Corporation, which has corporate offices in Dallas and Canton, Mass., provides sales, marketing and merchandising services to manufacturers of food and other consumer products. With some 7,000 associates located in 65 offices throughout the nation, Marketing Specialists is one of the two largest food brokers in the United States.

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About Aurora Foods

Aurora Foods Inc., which is based in St. Louis, is a leading producer and marketer of premium branded food products including Duncan Hines® baking mixes, Log Cabin® and Mrs. Butterworth’s® syrup, Van de Kamp’s® and Mrs. Paul’s® frozen seafood, Aunt Jemima® frozen breakfast products, Celeste® frozen pizza, Chef’s Choice® frozen skillet meals and Lender’s® bagel products. For more information, visit the Company’s Web site,

Safe Harbor Language

Statements made in this press release that are not historical facts are forward-looking statements as that term is defined in the Private Securities Litigation Act of 1996. The forward-looking statements include, without limitation, estimates of results of operations and future earnings. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those projected. These factors include, among others: general economic and business conditions, competition, changing consumer preferences based on nutrition, health and other concerns, the availability and cost of raw materials used in the Company’s products, changes in business strategy and environmental and other governmental regulation. These risks and uncertainties, as well as others related to the Company, are set forth in greater detail in the Company’s Annual Reports on Form 10-K and Quarterly Reports on Forms 10-Q filed with the Securities and Exchange Commission.