Savannah, Georgia based Byrd Cookie Company introduces several new products this year to its line of gourmet snacks. The newly launched Artichoke Parmesan Biscuit, marketed under Byrd’s Seckinger-Lee division, combines savory blends of artichokes and Parmesan cheese into a rich, bite-size cocktail biscuit. This newest snack is the latest addition to the Seckinger-Lee line of epicurean biscuits, which includes innovative product flavors such as Five Olive Parmesan, Jalapeno Cheese and New York Cheddar Cheese.
The company also introduces Nosh Boxes — cigar-style snack boxes merging top selling flavors from Byrd’s gourmet cookie line and their Seckinger-Lee line of cocktail cheese biscuits. Characterized by the use of bold colors and creative artwork, this eye-catching new packaging line brings together two favorite names in the gourmet food industry into one coordination merchandising theme. Byrd’s Nosh Boxes are available in seven gourmet flavors and one assortment box.
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Byrd Cookie Company also unveils new collectible cookie tins. The company’s signature square tins have been updated and re-designed. New streamlined tins using rich, metallic colors and unique artwork have been introduced for five of Byrd’s best-selling gourmet cookie flavors. Drawing on simplicity and uncomplicated sophistication, each tin is wrapped in a signature metallic shade and features only a single embossed product image on the lid.
Other plans currently under development at Byrd include a second Savannah Signature Series tin; a cookie tin line featuring Savannah-area historic landmarks. Development is also underway for new holiday cookie tins, which will be available for the 2000 holiday season.
Most recognized for its Key Lime Cooler and Benne Wafer cookies, family owned Byrd Cookie Company has been baking gourmet cookies since 1924. The company has become a strong force in the gourmet food industry by consistently staying ahead of trend curves and anticipating industry tastes. Byrd boasts strong retail and wholesale sales throughout the United States and Canada, and also has a presence in Puerto Rico and the Virgin Islands.
Find out more about Byrd Cookie Company’s products at www.byrdcookiecompany.com.
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