As if children needed further encouragement to think about the lure of fastfood, doll maker Mattel is set to launch a new McDonald’s Barbie in the US this week. The plastic doll may have problems maintaining that famous hourglass figure however, as she brandishes a
As if children needed further encouragement to think about the lure of fastfood, doll maker Mattel is set to launch a new McDonald’s Barbie in the US this week.
The plastic doll may have problems maintaining that famous hourglass figure however, as she brandishes a Happy Meal, plastic food tray and cash register. She comes dressed in the distinctive red and yellow uniform provided for staff at the multinational burger chain.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suitedelivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.