BevTrade.Com, on the fast track to becoming the beverage industry’s leading online ordering system, today announced the signing of an agreement with Innovative Computer Solutions, the leading POS integrator for retail liquor stores. BevTrade.Com and ICS have created a proprietary system allowing retailers to seamlessly integrate in-store cash register activity when they place an order with their wholesalers on BevTrade.Com.

The unprecedented technology enables retailers who order through BevTrade.Com’s online Business-to-Business system to open a window into their Control Plus in-store inventory reorder reports, automatically placing Internet orders based on the inventory management tools in the Control Plus system. Orders are directed to existing distributors, determined by the retailer, in whatever manner preferred by the distributor — email, fax, or direct EDI to the distributor’s system.

Retailers with websites in the BevTrade Marketplace hosted by BevTrade.Com already incorporate this technology to post in-store price changes with a few simple keystrokes. New Jersey’s Wine Library and Shopper’s Discount World have been utilizing this technology for the past year.

BevTrade.Com’s expanded linkage to Control Plus systems now can upload inventory restocking needs. Retailers securely view the prior month’s order activity, inventory reorder points for each product and margin analysis, then click “send order” to transmit the order to the wholesaler while simultaneously informing the store’s Control Plus system that an order has been placed.

Online ordering is presently available as an upgrade to most existing ICS Control Plus systems, and will be a standard feature in future releases.

“So many retailers have told us their ordering would benefit from Internet systems with connectivity to their legacy inventory management systems,” says Harvey Kesner, chairman and CEO of BevTrade.Com. “We worked with Innovative Computer Solutions to provide a fully web-enabled wholesale pricing and ordering system. We believe this patent-pending technology to be a first, not only in the beverage industry, but for E-commerce in any industry.”

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Anthony Pitale, president of ICS, says, “This is a major improvement over other online services available today and earlier Internet technology which require every SKU or product being ordered, often numbering in the hundreds, to be individually entered into the ordering system.”

BevTrade.Com, Inc. designs, develops and installs Internet-based electronic commerce solutions for niche markets. For information: