US food company Birds Eye Foods is to introduce its first reduced-carb offering in the frozen complete bag meal category with the launch of five new Birds Eye Voila! varieties later this month.
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The new Birds Eye Voila! line is part of a multimillion-dollar investment in growth by Birds Eye Foods.
The company said that research indicates that 38% of adults have adjusted their diets to reduce consumption of carbohydrates over the past 12 to 18 months, but consumers are increasingly shifting to a more balanced approach to meals rather than opting for a protein-only, often high-fat, solution. Birds Eye said its reduced-carb Voila! range is aimed at meeting those needs.
The Birds Eye reduced-carb line includes: Down Home Chicken & Vegetables; Roasted Garlic Chicken & Vegetables; Chicken & Sausage Tuscano; Teriyaki Beef & Vegetables; and Chicken Teriyaki & Vegetables. Each product contains 17 total carbs or less per serving. The 21-oz. bags, with 2-3 suggested servings each, will retail at approximately US$5.19 and will be appearing on store shelves in May 2004.
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By GlobalData
