US flavoured milk company Bravo! Foods International has announced that it has appointed Jeffrey Kaplan as its new chief financial officer, effective immediately.


Former CFO Tommy Kee, an international accounting, consolidations and reporting specialist with expertise in strategic operations at Bravo!, will assume the new role of Bravo!’s chief accounting officer. Both Kee and Kaplan will report directly to CEO Roy Warren.


“As we anticipate continued growth over the long term as a result of full implementation of the Master Distribution Agreement with Coca Cola Enterprises, Kaplan’s corporate finance and public company expertise will fulfil a crucial new role as part of Bravo!’s senior management team,” Warren said.


Kaplan’s career spans over 20 years as an entrepreneurial chief financial officer of public companies.


Bravo! Foods develops, brands, markets, distributes and sells nutritious, flavoured milk products under the Slammers brand throughout the US, Mexico, Great Britain and various Middle Eastern countries.