US flavoured milk company Bravo! Foods International has announced that it is launching Slammers Starburst Fruit & Cream Ultimate Smoothies after agreeing a licensing deal with Masterfoods.
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In September, Bravo! Foods announced it had signed a licensing agreement with Masterfoods USA, a division of confectionery firm Mars, Inc, to produce and market Starburst single-serve, and other fortified milk products under the company’s Slammers brand.
Bravo! Foods said it also plans to bring other Masterfoods USA brands to consumers next year, including Slammers Milky Way reduced-fat fortified milk.
“We’ve created an exciting new snack by taking delicious Starburst candies and putting them in a bottle,” said Roy Warren, Bravo! Foods’ CEO. “We’ve had tremendous success with our great tasting Marvel Slammers Ultimate Milkshakes, Slim Slammers, Pro Slammers and other Slammers products and look forward to the success of this partnership as well.”
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By GlobalData
