Burger King Corporation announced on Friday that loyal WHOPPER sandwich customers will be rewarded with free food in the upcoming ”Every WHOPPER Is A Winner” promotion. Beginning March 19th, customers who buy a WHOPPER sandwich or WHOPPER sandwich Value Meal may select from three great-tasting food items to complement the flame-broiled king of burgers. No gimmicks. No coupons or game pieces. Just delicious free food.

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The choices of free treats include Cheese & Bacon topping for the WHOPPER sandwich, a slice of Hershey®’s Pie or a medium Frozen Coke®. The company expects that offering WHOPPER lovers these tasty added values will help drive traffic to their 8,300 U.S. restaurants for the three-week, no-games, treats- only promotion. The recommended prices of the WHOPPER sandwich and WHOPPER sandwich Value Meal are $1.99 and $3.49, respectively.

”We want our customers to play with their food and have some fun with it. What better way to have fun than with free treats?” said Stefan Bomhard, senior vice president of North American marketing for Burger King Corporation ”This promotion rewards loyal customers and gives them another compelling reason to visit our restaurants.”

The ”Every WHOPPER Is A Winner” promotion will be supported with national television commercials created by McCann-Erickson, the new general market agency of record for U.S. adult advertising. The two :30 second spots, ”She Digs Me” and ”Hospital,” highlight the combination of the WHOPPER sandwich purchase and the three free treats. These spots are the latest in ”THE WHOPPER SAYS:(TM)” series of commercials launched earlier this month. In- restaurant merchandising also carries the tasty, no-games message to BURGER KING® customers.

Burger King Corporation created the American icon, the HOME OF THE WHOPPER® in 1957. The company and its franchisees operate more than 11,330 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2000, the BURGER KING® system had system-wide sales of $11.4 billion. Burger King Corporation is a part of Diageo (NYSE:DEO), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.

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