Burger King(R) Restaurants in the U.S. to Offer Minute Maid 100% Florida Orange Juice

MIAMI/PRNewswire/ — Burger King Corporation today announced that it will expand its relationship with the Coca-Cola Company (NYSE: KO – news) offering Minute Maid 100% Florida Orange Juice in each of its 8,500 restaurants nationwide. Effective January 1, 2002, the new beverage offering will become the exclusive orange juice of the BURGER KING® U.S. system.

(Photo: http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
“We are extremely pleased with our continuing partnership with the Coca-Cola Company because of its preferred brands, technical and marketing capabilities, and ability and passion to help grow our business,” said Dana Frydman, vice president, Product Marketing for Burger King Corporation. “Minute-Maid is one of the largest juice brands in the world and we are delighted at the opportunity to offer our customers the very best.”

The Minute Maid 100% Florida Orange Juice will be offered in a 10-oz. gable top carton. Burger King Corporation currently serves a variety of Coca-Cola® products in its restaurants across the United States.

Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,370 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2001, the BURGER KING® system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO – news), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.

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SOURCE: Burger King Corporation