Burger King(R) Restaurants in the U.S. to Offer Minute Maid 100% Florida Orange Juice

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


MIAMI/PRNewswire/ — Burger King Corporation today announced that it will expand its relationship with the Coca-Cola Company (NYSE: KO – news) offering Minute Maid 100% Florida Orange Juice in each of its 8,500 restaurants nationwide. Effective January 1, 2002, the new beverage offering will become the exclusive orange juice of the BURGER KING® U.S. system.


(Photo: http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
“We are extremely pleased with our continuing partnership with the Coca-Cola Company because of its preferred brands, technical and marketing capabilities, and ability and passion to help grow our business,” said Dana Frydman, vice president, Product Marketing for Burger King Corporation. “Minute-Maid is one of the largest juice brands in the world and we are delighted at the opportunity to offer our customers the very best.”


The Minute Maid 100% Florida Orange Juice will be offered in a 10-oz. gable top carton. Burger King Corporation currently serves a variety of Coca-Cola® products in its restaurants across the United States.


Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,370 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2001, the BURGER KING® system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO – news), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

SOURCE: Burger King Corporation


 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact