EMC CLARiiON and Symmetrix Networked Storage To Enhance Satisfaction of 12 Million Daily Customers Worldwide

HOPKINTON, Mass.–(BUSINESS WIRE)–EMC Corporation announced today that Burger King Corporation is standardizing on EMC Symmetrix and CLARiiON networked storage to make sales information more readily available for a new global business intelligence initiative aimed at enhancing satisfaction for the 12 million customers who visit Burger King every day.

“The millions of people who eat at Burger King® restaurants each day generate a wealth of information that is essential for us to better tailor our products to customer preference,” said Rafael Sanchez, Burger King Corporation’s chief information officer. “The information storage and management platform EMC provides will help to ensure the knowledge fueling our business intelligence initiative is available when and where it is needed.”

“As we prepare for separation from our parent company, Diageo, we require a new storage infrastructure that will drive our expansion while reducing the costs of functioning as an independent entity. EMC networked storage improves the value of our business data through increased availability and allows us to manage and grow our infrastructure with fewer resources” he said.

Miami-based Burger King Corporation selected an EMC enterprise storage area network (SAN) based on EMC Symmetrix Enterprise Storage, EMC CLARiiON 4700 and Connectrix fibre-channel switches.

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Burger King uses a broad range EMC software to further improve up-time and manageability of its Symmetrix and CLARiiON-based SANs. Burger King’s EMC software solutions include ControlCenter, ESN Manager, TimeFinder, Access Logix, Navisphere and SnapView.

According to Sanchez, EMC software-driven information availability improvements are driving down costs and further improving our data collection and maintenance windows.

“These savings will become more critical as we create a global repository of data about sales transactions, speed of service and quality for every Burger King® restaurant,” said Sanchez.

EMC Global Services is working with Burger King Corporation to implement and maintain its information storage infrastructure. “Our team of EMC customer support specialists, engineers, project managers, and sales representatives work with us to brainstorm, design and implement strategic storage solutions,” said Sanchez.

Frank Hauck, EMC’s Executive Vice President of Customer Operations, said, “Burger King Corporation is breaking new ground in managing information for ultimate value. Only EMC provides the automation, openness and integration Burger King and other companies must have to successfully consolidate their storage applications under a single open management architecture. Once EMC infrastructures are in place, the business worth of information takes off and provides companies with significant competitive advantage.”

Burger King Corporation created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,370 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING (R) restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING (R) brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY (R) food customization. In fiscal year 2001, the BURGER KING (R) system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo (NYSE: DEO – news), the international food and drinks company . To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.

EMC Corporation (NYSE:EMC – news) is the world leader in information storage systems, software, networks and services, providing the information infrastructure for a connected world. Information about EMC’s products and services can be found at www.EMC.com.

EMC and Symmetrix are registered trademarks and Connectrix, CLARiiON, TimeFinder, ControlCenter, ESN Manager, Access Logix, Navisphere and SnapView are trademarks of EMC Corporation. Other trademarks are the property of their respective owners.