Beginning today, BURGER KING® customers can savor new tasty menu items for only 99 cents on the BK Cravers Menu, each in New Orleans and Erie, Pennsylvania through July 16, 2000, or while supplies last. The 12 products featured at the 99-cent price point include new items like the BULL’S EYE® BBQ Deluxe burger, CHICKEN TENDERS® sandwich, Mozzarella Sticks, five piece CHICKEN TENDERS®, and Jalapeno Poppers®. The menu also includes standards like a local sandwich option, Small Shake, Apple Pie, Hershey’s Pie, medium French fries, medium onion rings, and a medium drink.
“This market test is part of our ongoing commitment to provide the best- tasting food at a great value to our customers,” said Dana Frydman, director, Product Marketing for Burger King Corporation. “Our goal is to provide our customers with a variety of menu items and affordable snacking options.”
In New Orleans, 75 BURGER KING® restaurants will participate and 15 will participate in Erie.
“We are offering a variety of tasty new sandwiches that will appeal to our customers’ discerning tastes while staying true to great value,” said Suzanne Lang, manager, Product Marketing for Burger King Corporation. “This test is very exciting because none of the new featured items have ever been offered before. Our new side items, like Mozzarella Sticks and Jalapeno Poppers®, can be enjoyed as snacks or added to a meal as an appetizer or side item.”
These market tests will be supported through local television advertising, radio promotions and in-store point-of-purchase materials.
Burger King Corporation and its franchisees operate more than 11,000 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 1999, the BURGER KING® system has system-wide sales of $10.9 billion. Burger King Corporation is a part of Diageo, the international food and drinks company, that includes such brands as Pillsbury, Haagen Dazs, and Guinness. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.