Fastfood company Burger King has launched Chicken Fries, a new chicken strip, at restaurants throughout the US.


The French fry-shaped strips of premium, all white meat chicken breast will be a permanent addition to the menu at Burger King restaurants across the country, it said. The thin strips of juicy whole muscle chicken breast are coated with zesty, seasoned batter and are served in a distinctive portable container with a built-in well for dipping sauce. Burger King Corporation specially designed the packaging for consumers’ hectic, on-the-go lifestyles.


“We spent a tremendous amount of time and resources testing this new menu offering, along with its packaging,” said Russ Klein, chief global marketing officer, Burger King Corporation. “I am confident consumers will find the full flavour of BK Chicken Fries irresistible and unlike any other hand held chicken product currently on the market.”


“Consumers are looking for great-tasting, high quality, yet fun, chicken products,” said Denny Marie Post, chief concept officer, Burger King Corporation. “They’re also looking for value and portability. This new product delivers on all accounts.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.