US fastfood giant Burger King Corporation has announced its sixth consecutive quarter of positive comparative sales in the US.
The company’s first quarter of its 2006 fiscal year saw a 1.1% increase in positive comparative sales in the US over the previous year. Two-year comparative sales in the US were up 9% system-wide.
“The sixth consecutive quarter of positive comp sales reflects the health of the Burger King system under our Go Forward Plan,” said Greg Brenneman, chairman and CEO of Burger King. “We’ve introduced a variety of tremendous new products, dramatically improved our restaurant performance and overall customer experience and have introduced marketing campaigns that are resonating with consumers.”