US food company Campbell Soup has announced that it is launching its first certified organic product, an organic tomato juice.

The Camden, New Jersey-based company said the new product will carry the United States department of agriculture (USDA) Organic Seal. It will be available in 46-ounce, multi-serve plastic bottles at mainstream and specialty supermarkets nationwide by November.

Campbell said it recognised “the tremendous growth” in organic products and therefore wanted to expand its offerings to give consumers an organic option.