US food company Campbell Soup has announced that it is launching its first certified organic product, an organic tomato juice.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The Camden, New Jersey-based company said the new product will carry the United States Department of Agriculture (USDA) Organic Seal. It will be available in 46-ounce, multi-serve plastic bottles at mainstream and specialty supermarkets nationwide by November.

Campbell said it recognised “the tremendous growth” in organic products and therefore wanted to expand its offerings to give consumers an organic option.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now