CelebrateExpress.com, a leading online destination for party supplies and services, today announced a joint marketing program with one of America’s dessert and baking mix industry leaders, Pillsbury.
The multi-faceted program will gain nationwide exposure through a Pillsbury brand-specific free standing insert (FSI) in leading newspapers nationwide on Sept. 17, 2000. The FSI will call approximately 37 million readers’ attention to the Pillsbury Ultimate Celebration Guide, featuring a CelebrateExpress.com discount offer. The guides are free at participating supermarkets with the purchase of three Pillsbury Dessert and Baking Mix items.
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Pillsbury will also print an exclusive $5 coupon, redeemable for any CelebrateExpress.com order, inside more than 50 million boxes of Pillsbury’s most popular cake mix flavors, including its holiday Funfetti® line, beginning in late summer. The discount offer will also be available via the Pillsbury Web site.
Additionally, a coupon for Pillsbury products will appear in more than 10 million copies of CelebrateExpress.com’s BirthdayExpress.com four-color catalog, which is distributed to homes with young children. Also featured in the catalog, as well as on CelebrateExpress.com’s Web sites, will be themed cakes, such as Unicorn and Rubber Ducky, designed by Pillsbury to complement select CelebrateExpress.com party patterns. CelebrateExpress.com will also distribute a Pillsbury coupon insert inside more than 600,000 outgoing customer packages. Rounding out the program, Pillsbury products and recipes will be showcased in CelebrateExpress.com’s online and hardcopy themed party planning guides.
“Our customers are always hungry for new ways to express their creativity when hosting a party, and Pillsbury presents a perfect partnership for simplifying the party planning process,” said Jan Jewell, co-founder and co-CEO for CelebrateExpress.com. “Celebration themes, decoration ideas and party activities may change through the years, but cakes, and baked goods in general, are an everlasting accompaniment to any type of celebration.”
“Pillsbury baking mixes have been making family celebrations easier and more fun for years,” said Jerri Jackson, Pillsbury marketing manager. “The joint program with CelebrateExpress.com underscores the simplicity and quality advantages both companies bring to life’s various celebrations.”
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By GlobalDataFor additional birthday recipes and party planning tips, consumers can visit the Pillsbury Web site (www.pillsbury.com) and CelebrateExpress.com’s Web sites (www.CelebrateExpress.com and www.BirthdayExpress.com).
About Pillsbury
Pillsbury is the packaged food division of Diageo (NYSE:DEO; London: DGE), one of the world’s leading consumer brand companies. Pillsbury produces a range of grocery items, frozen foods, and refrigerated dough products for worldwide consumer markets, including North America, Europe, Latin America and the Far East. The company is also a major supplier of baking and other food products to the foodservice and commercial baking industries. The company’s portfolio of leading brands includes Pillsbury, Green Giant, Old El Paso, Haagen Dazs, Progresso, Hungry Jack and Totino’s. For more information about Pillsbury, visit www.pillsbury.com or call Marlene Johnson at 612/330-4719.
About CelebrateExpress.com
CelebrateExpress.com, a leading online destination for party supplies and services, allows people to celebrate special events easily and affordably by offering fun, creative, professional party packages in more than 170 themes. Founded in 1994 in Kirkland, Wash., the Company provides a one-stop shopping solution that reduces the amount of stress, time and effort involved in planning an event or celebration. For more information, visit www.CelebrateExpress.com or www.BirthdayExpress.com.
