The National Nutritional Foods Association and Sanjiu Medical Pharmaceutical,
Ltd., China’s largest botanical and pharmaceutical firm, today announced a historic
partnership that will promote quality assurance and facilitate trade in Asia’s
largest marketplace.
The government of the People’s Republic of China has endorsed the NNFA- Sanjiu
plan to form a China-based membership organization. The new association will
be called NNFA-China and will draw members from the country’s burgeoning nutritional
products industry. The U.S. Department of Commerce estimates the Chinese dietary
supplement market at $6.1 billion.
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Earlier this year, NNFA, the oldest and largest trade association representing
retailers and suppliers of natural products, and Sanjiu signed a ”memorandum
of understanding” agreeing to ”support and encourage” the production, marketing
and consumption of nutritional foods, dietary supplements and natural products.
The agreement also endorses nutritional research, product label integrity, consumer
education and greater cooperation among natural product manufacturers and distributors
in the United States and China.
”We are extremely pleased that the Chinese government has come forward in
support of our efforts,” said Zhao Xinxian, chairman of the board and president
of the Sanjiu Enterprise Group, the parent company of Sanjiu. ”The combination
of NNFA’s expertise in structuring and developing associations and Sanjiu’s
strong presence in China will allow us to build the critical framework for a
successful trade organization.”
In addition to NNFA’s U.S. operation, the association was instrumental in establishing
an independent trade organization in Japan in 1999 called NNFA- Japan. NNFA
was also one of the founding organizations of the International Alliance of
Dietary Supplement/Food Associations in 1998.
”NNFA has long recognized that a strong international presence is beneficial
for our membership and the industry,” said David Seckman, NNFA’s executive
director and CEO. ”We are committed to facilitating trade among nations and
have a strong stake in maintaining high standards for product quality domestically
and internationally.”
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By GlobalDataHeadquartered in Newport Beach, Calif., NNFA is the nation’s largest and oldest
non-profit organization dedicated to promoting and advancing the natural products
industry. The organization is made up of nearly 4,000 retailers, manufacturers,
wholesalers and distributors of natural products, including foods, dietary supplements,
health and beauty aids. NNFA has eight regional offices throughout the United
States and is governed by a 22-member board of directors representing all parts
of the industry.
