US fresh produce firm Chiquita Brands International has named Fernando Aguirre as president and chief executive officer.
Aguirre succeeds Cyrus F. Freidheim, Jr., who will continue to serve as chairman of the company.
Aguirre has had more than 23 years of experience in brand management, consumer marketing and turnarounds at US consumer goods giant Procter & Gamble (P&G), where he headed two global businesses and served in several countries.
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