ConAgra Foods, Inc. (NYSE: CAG), a leading food company whose health-focused food brands include Healthy Choice, Advantage10 and soy-based Lightlife Foods, has acquired a strategic stake in FoodFit.com (www.foodfit.com), a leading health and nutrition website, to strengthen its relationship with health-minded consumers.
Founded by Ellen Haas, former Undersecretary of Agriculture for Food, Nutrition and Consumer Services, FoodFit.com is a web-based information services company. With its team of nutrition, food and health experts, FoodFit.com provides interactive, customized content on healthy eating and fitness to the nation’s food and health industries, as well as health-minded consumers.
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“Our partnership with ConAgra Foods gives both our companies a marketing edge with the growing number of consumers who are interested in healthy eating,” said Haas, FoodFit.com President and Chief Executive Officer. “Through our unique business model, FoodFit provides a trusted source of credible information that the food industry can use to bring millions of consumers the health and nutrition information and services they want and need.”
Bruce Rohde, ConAgra Foods Chairman and CEO, said, “The ConAgra Foods- FoodFit alliance helps maximize our connections with our expanding audience of healthy eaters. We’ll use the interactivity of the Internet in order to better understand and serve consumer wants and needs. Consumers will also be able to easily access a great source that can help them better understand the good, healthy and tasty opportunities available to them through ConAgra Foods’ vast array of great tasting and good-for-you foods.”
Haas noted that the healthy food market is the fastest growing sector of the food industry worldwide. More than half of grocery shoppers surveyed in 1999 sought health and nutrition information.
As one of ConAgra Foods’ most prominent brands, Healthy Choice, in addition to providing health-minded consumers with great tasting, healthy food, also provides a powerful communication medium through its packaging and its own website (www.healthychoice.com).
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By GlobalDataAbout FoodFit.com
Ellen Haas, a 20-year veteran consumer advocate and former Undersecretary of Agriculture for Food, Nutrition and Consumer services (1993-97) founded FoodFit.com in 1999. Additionally, Haas is a distinguished author of food and nutrition books such as “Great Adventures in Food” (1999); “Food, Family & Fun: A Seasonal Guide to Healthy Eating” (1996); and the associate editor of the soon-to-be published “Encyclopedia on Food.” This capital expansion will help FoodFit continue its product development, licensing and co-branded marketing initiatives.
About ConAgra Foods
ConAgra Foods, Inc., a $27-billion food company, sets America’s tables at home with a powerhouse of consumer brands, and away from home with its foodservice products served by restaurants and institutions. ConAgra Foods’ consumer brands include: Hunt’s tomato products, Healthy Choice, Banquet, Armour, Bumble Bee, Louis Kemp, Libby’s, La Choy, Wesson, Country Pride, Blue Bonnet, Kid Cuisine, Parkay, Reddi-wip, Marie Callender’s, Cook’s, Swift Premium, Butterball, ACT II, Slim Jim, Decker, Chef Boyardee, Orville Redenbacher’s, PAM Cooking Spray, Snack Pack, Van Camp’s, Peter Pan, Hebrew National, and Swiss Miss. For more information, please visit us at www.conagra.com.
