Krispy Kreme Doughnuts, Inc. (Nasdaq: KREM) has named Darryl T. Williams as Senior Vice President of Sales, a new position based at its Winston-Salem headquarters.

Williams, 38, joins Krispy Kreme from Sara Lee Branded Apparel where he worked in various capacities since 1993. His most recent position was Vice President, Target Business Team. Prior to that he was a National Account Manager for Johnson & Johnson. Williams also held positions at The Dow Chemical Company.

“In this new role, Darryl will focus on expanding our growing base of sales so that more people have the opportunity to enjoy the Krispy Kreme brand experience,” said Scott Livengood, Krispy Kreme’s President and CEO. “We believe his extensive experience in retail branding and distribution will be a valuable addition to our senior management team.”

As an active member of numerous professional and civic organizations, Williams serves on the board of directors of the March of Dimes, Forsyth Early Childhood Partnership, Leadership Winston-Salem and Quality Education Institute.

Krispy Kreme has more than 150 stores in 27 states: Alabama, Arizona, California, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nebraska, Nevada, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. In addition, Krispy Kreme’s products are sold in supermarkets, convenience stores and other outlets. For further information about Krispy Kreme, please visit the Company’s Web site at

Information contained in this press release, other than historical information, may be considered forward-looking in nature and is subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme’s operating results, performance or financial condition are its dependence on franchisees to execute its store expansion strategy, supply issues, competition and numerous other factors discussed in Krispy Kreme’s S-1 Registration Statement, Commission File No. 333-92909, declared effective on April 4, 2000, that is on file with the Securities and Exchange Commission.