Del Monte Foods Company, a leading food processor and marketer, has selected Proscape Technologies’ Marketing and Sales Intelligence System to empower their sales force with the most innovative technology available. Proscape Technologies is a unique marketing solution that combines contact management, data integration and powerful presentation tools, creating a complete marketing system.

“We provided a solution for Del Monte Foods to meet its specific demands,” said Chad Pariseau, Proscape’s Vice President, Consumer Goods. “They required a solution that could deploy up-to-date information to their field sales force and continue the flow of new information on a regular basis. This included 24 different user sub-groups based on geography, strategic business units and level of responsibility. We enabled Del Monte users to meet all these requirements without any additional client-side software, by simply enabling them to access this information via their internet browser.”

With Proscape, Del Monte Foods is able to manage 24 different websites with one simple Windows-based administrative tool, and additional sites can be added as needed. Del Monte Foods now has an ongoing deployment vehicle to manage all sales and marketing content to all of their field base personnel. This tool saved unprecedented time and costs in preparing for the Del Monte National Sales Meeting, and also streamlined the process of delivering information electronically and as up-to-date as possible.

“Proscape provided us with a state-of-the-art sales system that enables us to keep information up-to-date, communicate critical data to our sales force instantly and increase our overall productivity,” said Mark Resnick, Vice President of Sales Planning at Del Monte Foods. “We introduced Proscape at our annual National Sales Meeting and the response was fantastic. I attribute the success of this critical project to the capabilities of the Proscape product and the superior customer service and commitment of the Proscape team.”

Executives from Del Monte Foods and Proscape Technologies are available for interviews.

About Del Monte Foods

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By GlobalData

Del Monte Foods Company, with net sales of $1.5 billion in fiscal 2000, is the largest producer and distributor of premium quality, branded processed fruit, vegetable and tomato products in the United States. Principal brands include Del Monte, Contadina and Sunfresh. The Del Monte brand was introduced in 1892 and is one of the best known brands in the United States.

Del Monte products are sold through national grocery chains, independent grocery stores, warehouse club stores, mass merchandisers, drug stores and convenience stores. The Company also sells its products to the U.S. military, certain export markets, the foodservice industry and food processors. The Company operates fourteen production facilities in California, the Midwest, Washington and Texas and seven distribution centers.

About Proscape Technologies

Proscape Technologies develops, markets, and supports marketing and sales intelligence systems. Proscape serves market leaders in the consumer goods, telecommunications, financial services, and healthcare markets, and is dedicated to helping its customers reach new heights in consultative selling efficiencies to further strengthen the relationship between companies and their customers. Through technology, Proscape creates an unprecedented level of intimacy between buyer and seller to establish a new paradigm in how customers make more profitable buying decisions. For additional information, visit Proscape’s homepage at or call 1-800-459-9300.

2000 Proscape Technologies Inc. Proscape is a registered trademark of Proscape Technologies Inc. All other copyrights and trademarks are the property of their respective companies.