Spartanburg, SC-based Denny’s, the largest full-service family restaurant chain in the US, has announced the appointment of Margaret L. Jenkins to senior VP and chief marketing officer with responsibility for all local and national marketing activity and product development.

“Margaret is an influential brand champion with a proven track record of achieving results over her 20 years in the restaurant industry,” said Nelson J. Marchioli, CEO and president of Denny’s. “She maintains a strong focus on the customer and is well poised to address the challenges we face and take the Denny’s brand to new levels.”

Jenkins was most recently VP, marketing for Irvine, California-based El Pollo Loco restaurants, a position she has held since September 1998. Before joining El Pollo Loco, Jenkins was president of her own marketing consulting firm of which El Pollo Loco was a client.

Prior to that, she spent five years with Taco Bell in various marketing management positions including director of strategic marketing. From 1979 to 1989, she held key marketing positions within the Denny’s organisation, which owned the El Pollo Loco chain from 1984 to 1999.

Jenkins replaces Roy Getz, who left the company to pursue other interests.

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