Californian single-serving meal producer Dippy Foods has entered into a trademark license agreement with The Hain Celestial Group and its wholly owned subsidiary, Health Valley Co.
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The deal grants Dippy a license to use the names “Health Valley”, “Hain Kidz”, and “Earth’s Best” for purposes of design, manufacture, advertising, sale, and promotion of its food products to the school food service industry.
The deal affords the company the ability to expand and further develop its line of healthier eating products. Hain Celestial is a leader in many of the top natural and organic food categories in which it markets products.
To satisfy the sales expectations of the above relationship, Dippy Foods has filed, through its wholly owned subsidiary, Americas Favorite Food Corp, an application for organic certification with Quality Assurance International, an accredited certifying agency of the USDA’s National Organic Programme.
Dippy has also entered into a new co-packing and manufacturing agreement with a USDA manufacturing facility. This new co-packer will produce Dippy Foods’ expanded line of new healthier products. The company has also filed for organic certification on behalf of this co-packer to ensure the manufacturing of both organic and non-organic products across multiple categories.
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By GlobalDataDippy president, Jon Stevenson, commented: “We anticipated that our new healthier product line would be well received and we were right. The response to this line of breakfast foods has been excellent and we are entering into a new co-packing agreement to keep up with the growing demand.”
