Foodservice equipment and supplies distributor Edward Don & Company announced today the launching of, the linchpin of the company’s fulfillment system.

The new e-commerce site, which has been available to select customers since May, is the foundation for a fully integrated system that connects Don’s six coast-to-coast distribution centers to a centralized enterprise system and to customer desktops. The Chicago-based Stir Crazy restaurant chain is already on board with online ordering.

The goal of this strategic systems update, according to executive vice president Steve Don, was to develop a unique set of tools to help foodservice operators save time and money in the purchasing process.

“Everyone in the foodservice industry rushed to get online,” says Don. “We chose to create an e-commerce solution that offers unmatched technology plus physical distribution and dedicated delivery that the average foodservice portal simply can’t provide.”

The software packages are tied into the firm’s enterprise system, which uses bar code and radio frequency technology to ensure fast and accurate warehouse picking. Real-time inventory allocation, Don adds, helps assure customers get what they want when they need it.

“Edward Don & Company has grown for 80 years on the strength of knowledgeable staff and a distribution system that’s second to none,” Don continues. “Now we’ve added the convenience of online ordering for all of our 12,000 stock items. And gives customers 24-hour-a-day access to their account records, order status and purchasing history.”

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“Customers also can get immediate access to a person who knows and understands their account. That means fast, accurate answers, whether online or person-to-person.”

Edward Don & Company is the world’s leading distributor of foodservice equipment and supplies. Based in North Riverside, Ill., with annual sales of more than $400 million, the privately held company stocks over 12,000 items in six full-service distribution centers. The newly launched website offers 24-hour, up-to-the-minute product information and ordering. For more details, call Steve Don at 708-883-8590.

To speak with a Don online customer such as Stir Crazy, or for an interview with Steve Don, contact Dan Roberts or Mary Jo Campbell at 312-850-0010.