Kenosia Corporation today announced that dataAlchemy ™, Kenosia’s flagship marketing intelligence software, has been selected by Earthgrains Company (NYSE: EGR) to automate its Category Management analysis and presentation.

Earthgrains is the nation’s second-largest fresh packaged bread and baked goods producer, serving half the U.S. population. With net sales worldwide of more than $2 billion annually, fast and accurate analysis of retail data is critically important to Earthgrains for managing and building their brands. Earthgrains will utilize dataAlchemy to improve communication with its sales force and retail partners.

“dataAlchemy allows us to use information from all of our data sources, not just one,” explains Louis Hullett, Director of Category Management, Earthgrains. “By enhancing our ability to make better use of our syndicated data as well as our own data warehouses, we are able get a much better return on our information investment.”

dataAlchemy, an easy-to-use, out-of-the-box software tool, transforms retail data from multiple data sources into a dynamic data analysis presentation at least 300% faster than traditional methodologies. Utilized by leading CPG companies for Category Management, dataAlchemy increases retailer efficiency and manufacturer sales. dataAlchemy works with the leading syndicated data formats from ACNielsen and IRI, enabling users to seamlessly transform the latest data from multiple data sources into concise and persuasive sales presentations.

“With the broad range of their product offerings and size of their organization, Earthgrains faces an ever-increasing demand for quality analysis and field-ready presentations. dataAlchemy is their solution,” says Kevin Blackwell, president of Kenosia. “With it’s ability to manage large quantities of data and connect directly to their data warehouses, Earthgrains can now automate its data analysis process and distribute the results through email or the Internet.”

About Earthgrains Company

Earthgrains, which had sales of $2.039 billion in fiscal 2000, operates fresh-bakery and refrigerated-dough businesses in the United States and Europe.

Earthgrains is the second-largest producer of fresh packaged bread and baked goods in the United States with 64 bakeries. Major company-owned brands include Colonial, Rainbo, IronKids, Earth Grains, Grant’s Farm, San Luis Sourdough, Heiner’s, Master, Mother’s, Old Home, and Break Cake. Major franchise brands include Sunbeam, Country Hearth, Roman Meal, D’Italiano, Taystee, Holsum, Healthy Choice, Pillsbury, Mickey, and Sun*Maid.

In Europe, Earthgrains is the market-share leader for fresh packaged sliced bread, buns and snack cakes in Spain and is one of the largest producers of bread and buns in Portugal. Earthgrains has 11 bakeries in Spain (including the Canary Islands) and Portugal. Major brands include Bimbo, Silueta, Semilla de Oro and Martinez.

In the refrigerated-dough segment, Earthgrains is the only manufacturer of store-brand canned refrigerated-dough products in the United States and is one of the largest producers of store-brand toaster pastries. The company has two domestic refrigerated-dough plants and also markets products under its Merico brand. In Europe, Earthgrains is the largest refrigerated-dough producer in France and the only producer of canned dough in Europe. The company operates four plants in France and markets canned and rolled refrigerated-dough products under the CroustiPate and Raulet brands in France and via customer brands throughout Western Europe. More information about Earthgrains may be found on the company’s corporate Internet web site at

About Kenosia Corporation

Kenosia Corporation provides enterprise software to retail product manufacturers retailers and brokers. Kenosia’s goal is to develop and license software that transforms retail data into a clear message. Kenosia leverages software, technology and industry experience to maximize return on information investment. The company develops, markets, and supports the dataAlchemy(tm) family of data analysis and presentation software. For additional information, visit Kenosia’s homepage at

Copyright(c)2000 Kenosia Corporation. Kenosia and dataAlchemy are trademarks of Kenosia Corporation. All other trademarks are the property of their respective owners.