, a leading provider of Internet-based supply-chain solutions for the industrial sector of the food industry, announced today that it has begun a pilot program with The Pillsbury Company to help streamline its processes for purchasing food ingredients. By capitalizing on’s technology and supply-chain capabilities, Pillsbury is optimizing its procurement infrastructure.

“ is delighted to deploy its food-industry and supply-chain expertise at Pillsbury, a company so well-regarded in the food industry,” said Dave Laukat, CEO of “We were attracted to Pillsbury’s forward-thinking culture and desire to boost the industry’s velocity. Accordingly, this pilot with Pillsbury underscores’s mission to deliver integrated, specially tailored supply-chain solutions to top-tier food companies seeking to raise their efficiency, competitiveness, and profitability.”

As part of this initiative, will be providing Pillsbury an integrated suite of solutions–including consulting, supplier recruitment, eProcurement, purchaser auctions, and seller auctions–designed to enhance Pillsbury’s leadership position in the industry.

Tim W. Coats, VP of supply-chain logistics at Pillsbury, said: “ brings Pillsbury both a suite of new supply-chain solutions that reduce the costs of procuring raw materials and the neutrality that will allow us to reach new suppliers and customers, and increase revenues through a new channel.”

About is a leading provider of Internet-based supply-chain solutions for the global industrial food sector. It provides a B2B Internet marketplace for purchasing and selling food ingredients, food-processing equipment, and food-packaging equipment. facilitates the exchange of these goods via demand aggregation, purchaser auctions, seller auctions, storefronts, certification services, and a product catalog.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData received its first round of funding from Redleaf Group LLC and Swander Pace Capital , and has been named a “Company to Watch” by both BancBoston Robertson Stephens (NYSE:FLT) and Goldman Sachs (NYSE:GS). is based in Santa Clara (Silicon Valley), Calif. For more information, visit or call 408.566.6130.

About Pillsbury

Pillsbury is the packaged food division of Diageo (NYSE: DEO; London: DGE), one of the world’s leading consumer brand companies. Pillsbury produces a range of grocery items, frozen foods, and refrigerated dough products for worldwide consumer markets, including North America, Europe, Latin America, and the Far East. The company is also a major supplier of baking and other food products to the foodservice and commercial baking industries. The company’s portfolio of leading brands includes Pillsbury, Green Giant, Old El Paso, Haagen-Dazs, Progresso, Hungry Jack, and Totino’s.