(, a leading provider of Internet-based supply-chain solutions for the industrial sector of the food industry, announced today at PaineWebbers’ food-industry seminar its intention to be fully compatible with the Grocery Manufacturers of America’s (GMA) B2B marketplace, called

The GMA’s is described as a collaborative effort among some of the largest food & beverage consumer-product manufacturers in the world, in which over fifty key companies are expected to participate. is already executing much of what is slated to offer. Namely, through its services-based and technology-based solutions, streamlines the purchasing processes of leading food manufacturers like Pillsbury and JR Simplot.

“GMA’s eCommerce initiatives lend further validation and credibility to our business model, reinforcing the growing demand for the solutions has been providing for months,” said Dave Laukat, CEO of “In expressing’s intention of compatibility with, we are conveying dedication to our customers, a solid supply-chain orientation, and the extensibility of’s standards-based Internet infrastructure,” Laukat added.

Mr. Laukat made his remarks today at PaineWebber’s food-industry seminar, “How Technology is Reshaping the Supply Chain,” held here at the Boston Harbor Hotel. The event was part of a series of seminars that PaineWebber hosts for institutional investors and food-industry executives. Other speakers at today’s seminar were from Bestfoods, General Mills, Kellogg Company, and Syncra Systems.

Also at today’s seminar, John M. O’Neil, senior packaged-foods analyst at PaineWebber, commented that is well-positioned in the industry: “The food industry should benefit dramatically over the next decade from new technological advances such as those being developed by, the GMA, and other leading companies.”

About is a leading provider of Internet-based supply-chain solutions for the global industrial food sector, focusing on food ingredients, packaging materials, and supplies. offers a suite of solutions, including: consulting, demand aggregation, purchaser auctions, seller auctions, storefronts, certification services, logistics, and a product catalog. received its first round of funding from Redleaf Group LLC ( and Swander Pace Capital (, and has been named a “Company to Watch” by PaineWebber, Robertson Stephens, and Goldman Sachs. is based in Santa Clara (Silicon Valley), Calif. For more information, visit or call 408/566-6130.