eFruit International, creator and operator of online marketplaces for buyers and sellers of agricultural commodities, announced several additions to its management team today, including a new chief technology officer and three in-house promotions.

Michael Wodzinski brings to eFruit a solid background in CRM systems, Enterprise Resource Planning (ERP) systems, and software development.

Most recently, Wodzinski was a strategic business consultant for the CRM practice of Keane, Inc., a large information technology consulting firm. Wodzinski was also the Manager of IS Planning and Development for FANUC Robotics North America, one of the world’s largest manufacturers of industrial robotic systems.

“I am thrilled to join eFruit International in their mission to create and operate the premier online B2B marketplaces for agricultural commodities,” Wodzinski said. “My background complements eFruit’s existing technical staff ‘s experience, which will allow us to better serve our member companies.”

To further support eFruit’s growth, several in-house promotions added years of produce industry experience to eFruit International’s management team.

Gordon Hunt, formerly eFruit’s Executive Vice President, has been named President. Hunt has extensive experience in the fresh fruit and fruit juice industries, most recently as Director of International Marketing for the Florida Department of Citrus.

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Bill Winsemann, formerly eFruit’s Sales Manager, North America for the JuiceMarketplace, has been promoted to Commercial Director, JuiceMarketplace. Winsemann has over 11 years of experience in the Florida citrus industry, including positions in citrus product sales and domestic and international logistics for Winter Garden Citrus, Inc., a unit of Louis Dreyfus Citrus. He is now responsible for operations of the JuiceMarketplace, eFruit’s B2B marketplace for fruit juice products.

Likewise, Chet Townsend, formerly eFruit’s Sales Manager, North America for the FreshMarketplace, has been promoted to Commercial Director, FreshMarketplace. Townsend has worked in the Florida citrus industry for over 23 years, including 22 years with Turner Foods Corporation, the third largest Florida citrus grower. In addition, he developed and operates Ultimatecitrus.com (www.ultimatecitrus.com), a premier Internet-based portal to the world of citrus. Townsend will now oversee operations of the FreshMarketplace, eFruit’s online marketplace for buyers and sellers of fresh fruit and vegetables.

“The management team additions reflect the growth in workload we’ve
experienced,” President Gordon Hunt said. “eFruit’s new management will accelerate our planned expansion into new markets.”

About eFruit International

eFruit International specializes in creating and operating online marketplaces for buyers and sellers of agricultural commodities. The FreshMarketplace, an electronic marketplace for fresh fruit and vegetables, and the JuiceMarketplace, a marketplace for fruit juice, are both found at www.efruitinternational.com and allow buyers and sellers to trade online, using a secure Internet site available only to subscribers. eFruit members can also book logistics services without leaving eFruit’s online environment, track and print reports on product traded through eFruit’s website, and read industry news and information supplied by The Food Institute. For more information on eFruit, visit www.efruitinternational.com or call (407) 352-8081.