In a move that could profoundly alter the multibillion-dollar fast-food industry, a new Internet procurement site designed for McDonald’s Corporation’s 27,000 franchises is almost ready to serve, according to an exclusive story in today’s issue of BtoB.

The site will be launched by eMac Digital, a company founded in June 2000 and jointly owned by McDonald’s and Accel-KKR Internet Co. The as-yet-unnamed procurement hub is the first to target the fast food restaurant industry, which is among America’s largest and most profitable.

According to Crain Communications’ BtoB, the fast food industry as a whole has been very slow to embrace the Internet, and b-to-b e-commerce in particular. But the most ambitious part of eMac Digital’s hub is its plan to include other franchises from other fast food companies.

BtoB reports that the procurement hub, set to go live in mid-2001, will allow all of McDonald’s franchises across the globe to buy everything needed to run their restaurants — from uniforms to spatulas to hamburger buns — all on one site.

Aside from being faster and more convenient for franchisees, the procurement site will allow business owners to buy supplies and materials at a discounted price, ultimately reducing costs for McDonald’s.

The complete story can be viewed on Monday morning at BtoB’s Web site

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

BtoB is the only publication devoted exclusively to the rapidly growing business-to-business marketplace and the effects of the e-commerce explosion. BtoB publishes fortnightly to 55,000 marketing champions and features breaking news, in-depth analysis of technology and trends, e-business case studies, exclusive data, reviews of marketing campaigns and real-world tips.

The Ad Age Group consists of the following leading publications: Advertising Age, Advertising Age International, BtoB and Creativity, as well as and The Ad Age Edge. Other brand products include the Ad Age Daily, the Daily World Wire,, conferences, seminars and custom publishing services.