Engage Business Media, a full service B2B online advertising network and division of Engage, Inc. (Nasdaq: ENGA), today announced the creation of the industry’s largest and most in-depth Agriculture vertical audience group as part of its B2B online advertising network. With brand name sites such as Dairy Business.com, Farm Equipment Auctions and GrainFarmer.com, Engage Business Media provides the most valuable B2B agriculture ad inventory to online marketers.
Research indicates that the agriculture market is one of the hottest vertical industries on the Internet. The Red Herring reported that this year $500 million worth of farm supplies are expected to be transacted over the Internet, while Goldman Sachs reports that by 2004, US agriculture e-commerce is expected to reach more than $120 billion with an annual growth of approximately $20 billion.
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With research demonstrating that agriculture professionals were early adopters of the Internet, Engage Business Media aggressively recruited well-known sites to join its B2B ad network. At more than 5 million impressions, Engage has demonstrated that it owns the largest, most valuable agriculture inventory on the Web today.
“Agriculture has become one of our fastest growing vertical markets,” said Joanne Currie, general manager of Engage Business Media. “We have spent a great deal of time and effort researching this market and getting to know the top agriculture Web sites as well as leading agriculture ad agencies and marketers. Through these efforts, we have firmly established Engage Business Media as the place to go for agriculture email and Web advertising opportunities.”
Agriculture sites that have joined Engage Business Media include: Dairy Business.com (www.dairybusiness.com), the online counterpart to the DairyBusiness magazines, the business resource for successful milk producers; DairyLine (www.dairyline.com), America’s No. 1 dairy radio network, daily dairy reports online; Dairy Profit Weekly (www.dairyprofit.com), the dairy industry’s most useful newsletter, published weekly, available online; ECeurope.com (www.eceurope.com), Europe’s largest Super-Vertical trading platform; Farm Equipment Auctions (www.farmequipmentauctions.com), the world’s biggest agriculture auction site; Farmpartner.com (www.farmpartner.com), Germany’s leading portal for the entire agribusiness; Farmerlinks.com (www.farmerlinks.com), the website for the hard-working farmer; GrainFarmer.com (www.grainfarmer.com), the farmer’s home on the internet; Grainnet.com (www.grainnet.com), online news service for the grain, feed, seed and milling industries; GlobalBizDirectory (www.globalbizdir.com), the one stop resource for the agriculture industry, providing business listings, sales leads, RFP, auctions and more; HolsteinWorld (www.holsteinworld.com), the online resource for the Holstein industry’s latest news; Online Auction Center (www.onlineauctioncenter.com), where buyers and sellers get together; QuickFarm (www.quickfarm.com), The Farmer’s Web Site; TheAgZone.com (www.theagzone.com), the leading portal for agricultural e-commerce; UsedFarmEquipment.net (www.usedfarmequipment.net), the ultimate marketplace for used farm equipment; and Worldbid (www.worldbid.com), an international, multi-industry business-to-business site.
Bob Francis, chief operating officer of White Sales & Auctions commented, “We realized that by joining a B2B advertising network with other brand name agriculture Web sites, we would substantially increase our awareness among top advertising agencies and marketers and begin generating solid revenue through our Web site and email newsletters. We found that Engage Business Media has the largest vertical category dedicated to our specific industry.”
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By GlobalDataAbout Engage Business Media
Engage Business Media is a division of Engage that is dedicated to the needs of B2B online advertisers and Web publishers. Through targeted Web and email advertising opportunities in the most sought after vertical audience groups, Engage Business Media delivers to B2B advertisers a complete solution for reaching their most important customers, while providing Web publishers with multiple opportunities to monetize their advertising inventory. For more information, on Engage Business Media, please visit www.engageb2b.com.
About Engage®
Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company of CMGI, Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit www.engage.com.
Engage Statement Under the Private Securities Litigation Reform Act
This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage’s objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage’s future results of operations to differ materially from those anticipated, and other risks detailed in Engage’s 1999 Annual Report on Form 10-K and from time to time in Engage’s other reports filed with the SEC.
Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners
