Yantra Corporation, (www.yantra.com) today announced that Chicago-based EthnicGrocer.com, Inc. (www.ethnicgrocer.com) is using Yantra’s PureEcommerce™ e-Commerce Operations solution to fulfill online orders for ethnic foods from all over the world. EthnicGrocer.com is the most comprehensive online source of ethnic food ingredients and consumer products available on the Internet today. As the central system for managing EthnicGrocer.com’s transactions throughout the extraprise, Yantra’s PureEcommerce software manages transactions at the line item level, provides complete order visibility, integrates drop-ship suppliers and simplifies returns.

“Yantra offered us a best-of-breed solution,” said Brad Smith, Director of Operations for EthnicGrocer.com. “The PureEcommerce software platform played right into the heart of what we were trying to do for our customers. Because it was constructed for the Internet, PureEcommerce seemed to be targeted precisely for on-line businesses like ours. We were excited about Yantra’s drop-ship portal, and the functionality, flexibility and scalability provided by their order management system and returns module.”

The Yantra PureEcommerce platform is integral to EthnicGrocer.com’s strategy for expansion. EthnicGrocer.com is opening a succession of independent on-line stores, each selling customized merchandise to a highly targeted audience. “Yantra is helping us achieve our strategy of scaling up now as well as our future strategy of creating a supply chain to support additional unique online stores going forward,” said Smith. “Yantra will help integrate the e-commerce operations platform that is essential to make it work. We are very pleased with their level of support, which enables us to realize our business model.”

Yantra’s PureEcommerce solution is the e-Commerce Operations infrastructure that connects and manages the critical elements of the e- commerce transaction lifecycle. It manages complex transactions between sellers, suppliers, distribution centers, drop-ship vendors, logistics providers, shipping companies, value-added services and the buyer. Through its web-centric architecture, PureEcommerce delivers real-time transaction visibility, continuous workflow, and business rules management that will allow greater efficiencies in completing the e-commerce transaction. The EthnicGrocer.com implementation has also linked value-add applications including Silknet’s customer care system and Oracle’s financial system to establish a complete transaction lifecycle.

“EthnicGrocer.com is an excellent example of an e-business who is using best-of-breed technology to achieve higher customer satisfaction and greater business growth,” said Rachel Lev, Vice President of Marketing for Yantra. “By providing broad interoperability with value-add systems, and meeting the need for a rapid implementation timeframe, PureEcommerce delivers strategic value for companies seeking to drive market leadership through their e- commerce initiatives.”

About EthnicGrocer.com

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EthnicGrocer.com provides ethnic consumers and cooking enthusiasts with one stop access to an unprecedented selection of authentic ethnic ingredients, recipes, and inspirational content, evoking experiences of visiting food markets from around the world. Their diverse, high-quality, affordable ethnic foods and consumer products are conveniently available with overnight delivery service. In addition to www.EthnicGrocer.com, the company offers three ethnic- specific web sites – www.GongShee.com, www.QueRico.com, www.Namaste.com – which serve the Chinese, Latin American and Indian communities. EthnicGrocer.com’s mission is to be the world’s premier source and inspiration for international foods and complete meal experiences for ethnic consumers and people who love to cook. EthnicGrocer.com is a pre-IPO, private company headquartered in Chicago, IL.

About Yantra Corporation

Yantra is the leading provider of e-Commerce Operations solutions for the Net economy. Yantra’s PureEcommerce solution delivers a scalable e-commerce operations platform that results in a superior buyer and seller experience, flawless execution, decreased operational costs and increased profitability. Yantra’s expertise in developing supply chain solutions for manufacturing, retail, and net marketplace business models enables the company to provide comprehensive solutions to the challenges facing today’s e-businesses. Yantra’s PureEcommerce enables execution of flawless transaction management across the extraprise and ensures a superior, value-added buyer and seller experience. Yantra has implemented the PureEcommerce solution with leading Fortune 500 companies, e-Retailers, B2B e-Businesses, and Net Marketplaces, such as Honeywell, Motorola, Texas Instruments, VerticalNet, SciQuest.com, PurchasingCenter.com, and Marex.com. Yantra Corporation, founded in 1995, is privately held and is based in Acton, Massachusetts. For more information visit http://www.yantra.com.