The majority of companies
participating within the U.S. food processing equipment markets are European owned.
Because of this, manufacturers have to be aware of European regulations and must
concentrate on providing foods that meet these requirements.
According to new strategic
research from Frost & Sullivan (www.frost.com), U.S. Food Processing Equipment
Markets, this market generated revenues of $6.7 billion in 1999. It is projected
this market will reach revenues of $8.3 billion by 2006.
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As a result of this European
influence, packaging materials are proving to be a major area of concern. Packaging
and packaging waste are viewed in Europe and other regions as a negative reflection
on a society, both politically and publicly. U.S. Manufacturers of processing
equipment must devise ways of improving packaging in order to remain competitive.
“This has caused United
States food processors to come up with less and environmentally-safer packaging
for their end products, which in turn has forced manufacturers of equipment
to introduce new packaging machinery batched with their processing lines,”
comments Frost & Sullivan analyst Rakesh Suri. “Manufacturers of food
processing equipment in the United States are not only creating new equipment
for processing food but are increasingly trying to create new machinery to minimize
packaging through innovations in product formulation and packaging structure.”
Other major trends include
the usage of biotechnology in food processing. Europe has been less receptive
to its use in contrast to the U.S., which threatens revenues of processing equipment
manufacturers, who are designing machines to incorporate the use of biotechnology.
“The trade barriers
from the European Union for the United States agricultural and food products
produced with biotechnology, are limiting and consequently threatening exports
of advanced food processing equipment that produce such products,” Suri
says. “Industries that use these products are facing stiff barriers from
the European Union who claim these trade barriers are not politically motivated.”
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By GlobalData
Frost & Sullivan presents
2000 Marketing Engineering Awards to companies that have worked hard to make
a positive contribution to the U.S. food processing equipment industry. The
Business Development Strategy Award is given to Stork N.V., while Alfa Laval
AB is awarded the Competitive Strategy Award and the Product Innovation Award.
The Market Engineering Leadership Award is given to FMC Corp. The Entrepreneurial
Company Award is given to Titan Corporation, while FMC Corporation receives
the Market Engineering Leadership Award. The Merger & Acquisition Strategy
Award was given to Hosokawa Micron and APV Baker is given the Technology Leadership
Award.
This U.S. food processing
equipment industry research has integrated the market engineering consulting
philosophy into the entire research process. Critical phases of this research
included: identification of industry challenges, market engineering measurements,
strategic recommendations, planning and market monitoring. All of the vital
elements of this system help the market participants navigate successfully through
the U.S. food processing equipment markets.
Frost & Sullivan is
an international marketing consulting company headquartered in Silicon Valley,
California. The Frost & Sullivan Chemicals business unit monitors the Chemicals
market for trends, measurements and growth rates. This study is utilised to
update a series of online research such as Factory Automation Custom Subscription.
This is complemented by support for industry participants with custom consulting
needs.
