Chicago-based Fanny May Confections has said it has been experiencing overwhelming demand since it began re-opening its stores in mid-October after bankruptcy forced it to close its stores for several months.
The company said it is now increasing production to continue accelerated deliveries in the pre-Christmas period and that it is working hard to resolve the situation as quickly as possible.
“We projected a successful return, but couldn’t imagine the ‘Chocolate’s Back’ campaign would drive so many previous, new and younger customers to our shops,” said Alan Petrik, executive vice president and general manager of Fannie May Confections.
“As a result, the well-stocked shops were nearly sold out in just a few weeks and our web site experienced more than 6 million hits in November alone. Due to added staff in corporate and fundraising sales, our sales have been up there, as well. Our mass retail partners have also given us additional prime shelf positions, for which sales have exceeded our highest expectations,” Petrik added.
Utah-based Alpine Confections bought the Fannie May brand name, intellectual property and certain assets for US$38.9m in April from Archibald Candy, which filed for bankruptcy in January this year.