The first BURGER KING® “new image” restaurant in Miami-Dade County unveiled its new look at a Grand Opening invitation-only VIP last evening.
“We are proud that Miami, our hometown, is one of the first markets in the country to experience the new image for Burger King,” said Roy Blauer, senior vice president, U.S. Company Restaurants. “Since this is our hometown, this restaurant will be showcased to the thousands of visitors Burger King Corporation hosts here each year.”
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Burger King Corporation announced its sweeping plans to transform its restaurants at its annual franchisee convention in Reno, Nevada, in April 1999. The refinements were implemented and the National Franchisee Association endorsed those changes at its annual convention in Orlando this April. The transformation includes major initiatives to speed up drive-thru service, including a Pre-View Board that allows customers the opportunity to review menu offerings before they reach the order station. The new image includes the new BURGER KING® logo, new exterior design and indoor decor, new uniforms and packaging, and a new concept called the VIRTUAL FUN CENTER(TM). The VIRTUAL FUN CENTER(TM) interactive computer game systems were developed to create a new connection with children who visit BURGER KING® restaurants, and feature educational, non-violent, age specific games.
In celebration of the Grand Opening, most of the company’s top executives, along with State Representative Gaston Cantens, State Representative Frederica S. Wilson, Miami-Dade County Commissioner Jimmy Morales, and Miss Miami, La’Tarsha Long, were present at last evening’s event to orchestrate the unveiling of the new BURGER KING® logo sign and to kick off the tour of the “new image” restaurant.
Burger King Corporation and its franchisees operate more than 11,150 restaurants in all 50 states and 57 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 1999, the BURGER KING® system has system-wide sales of $10.9 billion. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company, that includes such brands as Pillsbury, Haagen Dazs, and Guinness. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.
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