, the Internet’s food and dining destination, today announced it has launched a new version of its website to expand the features offered to consumers and the functionality of the website. New additions to include daily publishing of national and local food-related content by the company’s in-house editorial department, new and regular editorial features within the site, and an enhanced and searchable national Dining Guide with over 400,000 restaurant listings. The company also announced that the site would be divided into four distinct categories including online restaurant meal takeout and delivery, food-related editorial, dining guide and shopping. These categories will be represented by five (5) tabs listed across all pages of the website. They are: 1) Online Ordering, 2) Cooking & Entertaining, (editorial) 3) News and Features, (editorial) 4) Dining Guide Search, and 5) Marketplace.

“This latest version of our site brings us even closer to our vision of the ultimate Food network. With transactions, media, an aggregated base of 16,000 interactive restaurants, and other food and dining-related services, our reach into this segment has become even more widespread,” said Chairman and CEO Rich Frank. “We’ve listened closely to our members and to consumers as a whole and this is what they want to see – one place that they can go for anything and everything related to food and dining.”

Online Ordering of Restaurant Takeout and Delivery’s original service, the patented online restaurant meal takeout and delivery service will also be upgraded, according to company officials. With the implementation of an “Auto Login” for members, consumers will be able to move directly to their “My” page for quick and easy ordering.’s stable of order-enabled restaurants nationwide continues to grow with 16,000 restaurants currently part of the network.

Dining Guide

The new Dining Guide includes over 400,000 restaurants nationwide. Visitors to will be able to search this up-to-date database of restaurants by city and state, cuisine, restaurant name, user-submitted restaurant ratings, online ordering availability, and proximity to a user’s address down to 1/8th of a mile. visitors are able to rate Dining Guide restaurants on a scale of 1-5 for food quality, service, and ambiance. will also provide maps and directions for all Dining Guide restaurants. Company officials explained that would continue to add information about restaurants, soon allowing consumers to search by menu items, reservations information, keywords, hours of operation, and entertainment options and amenities.


The latest version of the website will allow’s in-house editorial team to publish daily local and national news related to food and dining. New and regular features by the editorial department will include the following:

  • Ask – a forum for consumers to ask food and dining questions
  • Restaurant Secrets – a column revealing chef secrets, including special cooking techniques, presentation ideas, and kitchen gadgets
  • The Weekly Menu – a different menu each week for a complete meal: appetizer, entree, side dish, and dessert
  • Gossip and News – the only weekly national restaurant gossip column published on the Web, covering the latest restaurant openings, restaurant closings, chef changes, rumors, industry awards, and celebrity sightings
  • Celebrity Fridge – a photograph of a celebrity’s open and exposed refrigerator and an interview revealing the celebrity’s favorite restaurants and foods
  • At Work Features – special articles about food, meetings, and the office
  • On Campus Features – articles about campus food, dorm life, and study breaks
  • Dr. Wine – Bill St. John’s review of great and affordable wines
  • Top 10 Restaurants by Major City – a localized list and description of the top 10 hottest spots by city
  • Special Features – editorial specials, including a 14-country Ethnic Dining Guide with recipes
  • Recipes – a searchable food recipe database
  • Virtual Bartender – a searchable database of over 5,000 drink recipes and a drink dictionary in a partnership with Bar None Drink Recipes.
  • Marketplace

    The Marketplace is a shopping area, offering consumers food-related products from select partners. Gourmet foods, gifts, and other unique items are included to assure users a multitude of choices of rare and extraordinary food-related items. For easy navigation, the Marketplace separates retailers into different categories, including beverages, cookbooks, entertaining, gift baskets, gifts and flowers, gourmet foods, kitchenware, meat and poultry, seafood, specialty foods, and sweets. It regularly promotes special sales and discounts from its featured merchants. partners process all orders and fulfill delivery of all items from their respective websites.

    About is the Internet’s food and dining destination. Offering a wide range of services from online ordering of restaurant meals to editorial content about dining and food, is the one-stop site for consumers interested in anything and everything about food. At the core of’s offerings is the online restaurant meal takeout and delivery service. With over 16,000 restaurants on the service nationwide and 1,000,000 registered members, is the exclusive takeout and delivery partner of America Online. also enables consumers to search for information on over 400,000 restaurants across the country with the Dining Guide, and shop for food-related items from select partners in the Marketplace. The company’s primary initiatives focus on offering a variety of food-related transactions to the consumer, expert food-related editorial, service through any Internet device from personal computers to wireless handhelds and televisions, and business-to-business services for the vast network of restaurants. Investors in include Accel Partners, Tribune Ventures, Novell, Liberty Digital, Clear Channel, McDonald’s Corporation, Kraft Foods, TV Guide, and Blockbuster, Inc. can be found on the World Wide Web at and can also be contacted at (415) 403-5200.