, the leading online source for food and dining information and services, today announced the appointment of Steven C. Reiss to chief technology officer. Reiss will report to John Laing,’s executive vice president and chief operating officer.

Reiss joins from marchFIRST, the Internet professional services firm formed from the merger of Whittman-Hart and USWeb/CKS, where he was a managing architect. At marchFIRST, Reiss was responsible for strategic and tactical services for companies emerging into the e-commerce marketplace, including Levi Strauss & Co., Mattel, and the Media Arts Group, distributors of Thomas Kinkade artwork and products. Prior to marchFIRST, Reiss was at Silicon Graphics Computer Systems where he led numerous engineering and marketing efforts, such as data mining and visualization, database engineering, product marketing, and technical marketing.

“ is dedicated to progressive improvements in the technology and functionality of the Web site,” said Laing. “Steve Reiss has extensive experience in the technology field, and we are excited that he will join us in our charge to become the food and dining destination on the Web.”

Reiss has more than 25 years of experience in the computer software and hardware industry. Throughout his career, Reiss has worked in the areas of Artificial Intelligence, formal software development methodologies, database technology, Internet strategy and application architecture, data mining, and data visualization. He also held engineering director positions at Informix Software, Flycast Communications, and Teknowledge.

Reiss received a master’s degree in computer science from the University of California — Irvine, and he graduated with a bachelor’s degree in applied science from the University of California — Riverside.


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By GlobalData is the Internet’s food and dining destination. Offering a wide range of services from online ordering of restaurant meals to editorial content about dining and food, is the one-stop site for consumers interested in anything and everything about food. At the core of’s offerings is the online restaurant meal takeout and delivery service. With nearly 17,000 restaurants on the service nationwide and over 1 million registered members, is the exclusive takeout and delivery partner of America Online. also enables consumers to search for information on over 400,000 restaurants across the country with the Dining Guide, and shop for food-related items from select partners in the Marketplace. The company’s primary initiatives focus on offering a variety of food-related transactions to the consumer, expert food-related editorial, service through any Internet device from personal computers to wireless handhelds and televisions, and business-to-business services for the vast network of restaurants. Investors in include Accel Partners, Tribune Ventures, Novell, Liberty Digital, Clear Channel, McDonald’s Corporation, Kraft Foods, TV Guide, and Blockbuster, Inc. can be found on the World Wide Web at and can also be contacted at 415/403-5200.