Despite the doom and gloom surrounding online grocery, the sector has a new player in the US. Foodland Super Market (FSM), Hawaii’s largest supermarket chain, and ShopEaze Systems, is a provider of  retail shopping e-commerce solutions for traditional retailers, have together launched Foodland to Go, an online grocery shopping service Hawaii. It now operates in competition to Hawaii Online Grocery (http://www.hawaiionlinegrocery.com/), which has been operating since early last year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


However, the enterprise has decided to avoid the pain involved in the painful “last mile” of delivery – pick ups are by the consumer. Customers log into www.foodland.com, shop for their groceries, and arrange pickup at their own convenience (but not 7/24) from a parking area separately designated for Foodland to Go at their flagship store, Foodland Beretania. Other pickup points will be added later. When customers arrive at the store, personal shoppers will deliver the groceries to customers’ vehicles and complete the credit card transaction.


Foodland Super Market is Hawaii’s largest grocery retailer. It has 27 Foodland and Sack N Save stores, and approximately 2,000 employees.


ShopEaze Systems (www.shopeaze.com), is a silicon valley eCommerce service provider for, among other things, online shopping for traditional retailers. The company is funded in part by J.W. Seligman, meVC Draper Fisher Jurvetson Fund I (NYSE: MVC), and Wheatley Partners.


By Navroz Havewala, just-food.com correspondent

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now