foodline.com, Inc.(www.foodline.com), the leading provider of diner information and reservation management technology solutions to the restaurant industry, announced a strategic agreement with StarChefs.com, the foremost culinary resource and marketplace on the Internet (www.StarChefs.com). The agreement enables foodline.com to offer its real- time online reservations with StarChefs’s award winning content. The companies will actively cross-promote their services, and share editorial content, which includes licensing foodline.com’s extensive database of restaurants, currently available in two dozen cities, to StarChefs.com. The partnership will enable diners around the country to choose the best restaurants based on StarChefs’ celebrity chef interviews, biographies and recipes.

foodline.com provides diners with the convenience of being able to search for and book reservations at restaurants any time, day or night without the hassle of calling multiple restaurants or waiting on hold. Diners at StarChefs.com will soon be able to book real-time reservations at restaurants that embrace the Foodline Reservations Solution (“FRS”) that consists of a rapidly growing list of restaurants across the country.

For restaurants, foodline.com provides industry-leading technology solutions that enable better diner and reservation information management. With FRS, restaurants can promote their businesses to the largest audience of diners online, cost-effectively engage in one-to-one direct marketing efforts and manage the front-of-the-house more effectively to increase profits.

“The partnership with foodline.com is the perfect pairing of delicious content and fine dining,” according to Antoinette Bruno, CEO of StarChefs.com. “Diners not only have access to celebrity chefs by reading about him/her and their restaurant, signature dishes and recipes, but can book reservations all at one stop on the web.”

“We are thrilled to be working with StarChefs.com because of their roster of premier chefs as well as their loyal and growing audience of ‘foodies’ and dining enthusiasts,” said Karen Boyer, Vice President of Business Development for foodline.com. “This partnership is the ideal marriage of the ‘best of’ in restaurant and culinary web sites, while providing another avenue for foodline.com to reach diners everywhere on the web.”

About foodline.com

Headquartered in New York and rapidly expanding nationally, foodline.com provides technology solutions to the restaurant industry that enable restaurants to more efficiently use information to enhance the relationship with their guests. In addition to providing technology to restaurants, foodline.com is the only comprehensive destination site on the Internet that enables consumers to search for restaurants by name, cuisine, location, price range and special features such as Kid Friendly or HotSpots and then secure online reservations in real-time. Founded in 1998, foodline.com is a venture- backed, fast-growth, high tech company whose investors include Ticketmaster Online-CitySearch, Inc., American Express, Zagat Survey, Kestrel Venture Management, the Wasabi Fund and several prominent angel investors. foodline.com is working with leading restaurant groups including Restaurant Associates, Restaurants Unlimited (RUI) and Main Street Restaurant Group, and has strategic partnerships with citysearch.com, Zagat.com, New York Magazine, Starchefs.com, Share Our Strength, Evite.com, MyWay.com and Restaurantrow.com.

About StarChefs.com

With dozens of awards including Top Food Website by US NEWS and World Report and Top Food Content by Brills Content, StarChefs.com is America’s leading culinary website. StarChefs.com’s web site includes a highly trafficked e-commerce site that provides auctions and sales on a vast array of products for the culinary industry and food lovers, including new and used restaurant equipment, fine wines, real estate and culinary services. Launched in 1995 as an online magazine for culinary professionals and food aficionados, the site features over 13,000 pages of recipes, interviews, news, events, products and services from today’s foremost food authorities. The site also offers special access to the world’s leading celebrity chefs, including Julia Child, Jean-Georges Vongerichten, Bobby Flay, Shelia Lukins, and Nobu Matsuhisa. Consumers can contact StarChefs at 1-212-966-3775 or on the World Wide Web at www.StarChefs.com.

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